Yes you're right, what I wrote didn't make sense at all. What I mean is this. When I worked at Apple I suddenly realised all the employees were about 22 or 23 and almost all had degrees. Many of them had been there for around two years. Apple's retail strategy appears to look for highly educated young people to fill their retail roles as they are usually highly socialised and also think at a particular intelligible level. Realistically after graduation you should be looking to get a 'real' job. I think Apple has achieved something remarkable and clever in that they mobilise the prestige of the brand to appeal to the exact 'type' of person I just described when realistically you do not get paid much more than someone folding tshirts in a clothes shop for significantly more mental stress and work in your daily activities. What I was attempting to say when I mentioned devaluation is that this is evidence that an academic degree has been devalued. A graduate settles or stops by this kind of role and pay, either on their way to corporate roles, or perhaps indefinitely as Apple promises internal promotion which can seem attractive. Once again I will say this is an absolutely outstanding business strategy that they've pulled off to great effect, but not one that I was comfortable participating in. Instead I am focusing on finishing off my degree and seeking corporate employment that earns more. I don't want to be rude in writing all this, just my thoughts.