Product placement (wherein companies pay shows to use their products instead of other products on screen) is incredibly common in the US entertainment industry. There is a reason why they use apple computers versus HP computers and the like. Why they use toyota instead of Ford. This sort of product placement is supposed to subliminally suggest to people to buy their products. It's sort of like The Joneses, but on TV instead of next door. Just another way to be assaulted by advertising for crap that you aren't looking for.

It doesn't make that much of a difference to me, I'm never buying a crappy over priced and over hyped apple product, but brand recognition is very very important in advertising and shopping, and believe it or not, but this sort of thing does make a huge difference in people's consuming habits.